Data Science Training in Bangalore

About Digital Marketing :

Why Choose Us ? :
We Provide Digital Marketing training Online and in classroom Digital Marketing training in bangalore with 60% theory and 40% hands on,Practice,Assignment.We provide both online and classroom Digital Marketing Training.

Course Descriptions:

  • Overview of Digital Marketing
  • Different online marketing channels
  • Understand the journey of online customer
  • Key Terminologies in online Marketing
  • Overview to Content Management System
  • Overview of case study and business model
  • Overview of Search Engine Optimization (SEO)
  • Importance of Search Engines and how it works?              
  • Areas that need optimization and how to do it?
    • a. On-page SEO vs. Off-page SEO
    • b. Why both On-page and Off-page need to be right?
  • Text and voice search optimization using On-Page SEO
  • Important components of on-page SEO
    • Content
    • Keyword selection and its usage
    • Right Placement of content
    • Website architecture
  • Introduction to white, gray, and black hat SEO techniques
  • Overview and setup of Google Search Console
  • Ways to find if Google can “see” everything
  • Identification of high engaging content and site element
  • Best practice to re-use the existing content
  • Overview of off page SEO and its key deliverables
  • Areas of off-page SEO that help in establishing the brand name
    • a. TRUST
      • i. RankBrain
      • ii. TrustRank
      • iii. PageRank
    • b. Domain and Page Authority
    • c. Bounce rate
    • d. Domain age
  • Ways to improve the domain and page authority
  • Introduction to backlinks and how it helps the website to rank in first page?
  • Factors to consider while getting the backlinks
  • Ways to find and identify the relevant platforms, and blog posts for backlinks
  • Usage of Social Media platforms in creating backlinks
  • Elements to conduct a comprehensive site audit
  • Real-time analytics and mouse tracking using heatmap
  • Tools and techniques to improve site performance, user experience and SERP ranking
  • Introduction to Mobile Marketing
  • Importance of mobile friendly website and content
  • Overview of AMP (Accelerated Mobile Page) and its importance
  • Usage of Mobile App in marketing mix
    • a. Push notifications
    • b. In-app notifications
  • App building and monetization
  • Listing on app stores
  • App Store Optimization
  • Mobile advertising practices for email
  • Mobile marketing campaign on other’s app
  • Introduction to Search Engine and PPC Marketing (SEM)
  • Overview and setup of Google AdWords (PPC Platform)
  • Type of Ads Google AdWords serves
    • a. Search Ads
    • b. Display Ads
    • c. Product Listing Ads
    • d. Video Ads
  • Important components of PPC Marketing
    • a. Keyword Selection and its usage
    • b. Way to craft a powerful USP
    • c. High converting landing page
    • d. Compelling Ads
      • i. Tips for writing the ad headlines
      • ii. Usage of Keyword in Ad copy
  • Search and Display campaign creation and conversion tracking
  • A/B testing and monitoring the experiment in Google AdWords
  • Linking Google Analytics & AdWords
  • Overview of Shopping Ads
  • Registration with Merchant center
  • Shopping Ads campaign creation and tracking
  • Universal App Ads and Mobile App Ads
  • AdWords Editors (Work Offline Tool)
  • Core Concepts
    • a. Quality Score
    • b. Ad Rank
  • Exposure to automated campaign management tools for AdWords
  • Exposure to automated biding management tools for AdWords
  • Usage of AdWords to gauge audience insights
  • Overview of remarketing campaign
  • Setup of remarketing campaign in AdWords
  • Introduction to OVER THE TOP (OTT) Marketing
  • Types of OTT Platforms and monetization options in India
  • Introduction to YouTube Marketing and Channel creation
  • YouTube marketing best practices
  • Video ads campaign creation and tracking
  • Usage of YouTube prime packs to build awareness and reach
  • Integration of YouTube with social media
  • YouTube analytics and report
  • Usage of YouTube Channel for SEO – Comments & Sharing
  • Importance of social media marketing and its pillars
    • Social Listening
    • a. Social Influencing
    • b. Social Networking
    • c. Social Selling
  • Key steps for social media success
  • Overview of creating a social media marketing plan
  • Facebook marketing and its effective hacks
    • a. FB ads campaign creation
    • b. Usage of power editor to create campaign
    • c. Facebook pixels
    • d. Facebook custom audiences and remarketing
    • e. Facebook conversion and event tracking
  • Introduction to FB Store
  • Facebook Insights
  • Instagram marketing tips and tricks
    • a. Instagram ads campaign creation
    • b. Influencer marketing on Instagram
  • Instagram analytics
  • LinkedIn marketing and its best practices
    • a. Personal profile vs professional profiles
    • b. Factors to consider in creating a company profile
    • c. Ways of lead prospecting in LinkedIn
    • d. LinkedIn ads campaign creation
    • e. Usage of LinkedIn pulse for article marketing
  • Twitter marketing and its components
    • a. Best practices for creating brand on Twitter
    • b. Hashtags marketing on Twitter
    • c. Tips and Tricks for creating an engaging tweet
    • d. Twitter ads campaign creation
    • e. Twitter analytics
    • f. Twitter Cards
    • g. Social listening tool for Twitter
  • Quora Marketing and its best practices
    • a. Create a Quora profile
    • b. Create a Quora topic on brand name
    • c. Quora Ads campaign creation
  • Importance of presence on other social media channels
    • a. Google+
    • b. Pinterest
  • Importance of using essential social media tools
    • a. Auto scheduler for social posts
    • b. Alert tool about the mentions
    • c. Analyzes audience’s most discussed topics in Twitter
    • d. Identify potential customers in the audience network
    • e. Manage all social media communication from one channel
    • f. Listen and engage with your customers on social media
    • g. Find the reviews that need response, and share positive reviews to social networks
  • Overview of Online Reputation Management (ORM)
  • Common reputation management problem areas
  • Process of ORM
    • a. Monitoring – Being mindful of company’s online brand
    • b. Prevention – Building on that brand
    • c. Cleaning – Fixing any damaging content to your brand
    1. Importance of Email Marketing
    2. Problems with Email Marketing
    3. Best practices of effective emails
      • a. Concise mail
      • b. Powerful subject line
      • c. Mobile Optimized
      • d. To the point and relevant content
      • e. Signature
    4. Overview of mails efficiency measures
    5. Building an email list and its segmentation
    6. Email marketing campaign creation
    7. Email Workflows
    8. Email Metrics
    9. Drip email marketing and auto responders
  1. Importance of marketing automation
  2. Problems faced by marketers
  3. Benefits of marketing automation
  4. Introduction to marketing automation platform and its core feature
    • a. Lead capture automation
    • b. Lead Nurturing
    • c. Sales Acceleration
    • d. Analytics
  5. Marketing automation setup
    • a. Lead management dashboard
    • b. Lead form customization
    • c. Importing leads
    • d. Landing pages
    • e. Lead details
    • f. Lead scoring
    • g. Filtering leads
    • h. Configure and manage lead stages
    • i. Segmenting leads
    • j. Email campaigns
  6. Reports & Analytics
  1. Overview of affiliate marketing and how does it work?
    • a. Affiliate program merchant
    • b. An affiliate marketer
  2. Different Commission Structures
  3. Examples of different Affiliates
  4. Introduction to affiliate networks
  5. Affiliate marketing campaign setup
    • a. Run an affiliate merchant program
    • b. Run an affiliate marketer program
  6. Run an affiliate merchant program
  7. Run an affiliate marketer program
  8. Tracking algorithm in affiliate program
  9. Affiliate networks vs in-house affiliate program
  10. Best Practice of managing affiliates
  11. Pitfalls of the affiliate models
  1. Introduction to marketing funnel and its importance
  2. Core elements of marketing
  3. Strategy vs. Tactics in marketing
  4. Front-end vs. Back-end marketing
  5. Core elements of a funnel
  6. Introduction to the growth formula
    • a. Product market fit
    • b. Lead magnets
    • c. Optimize the tripwire Offer
    • d. Product splintering
    • e. Exit offers
  7. Setup of a marketing funnel in FB having return path and audience segments
  1. Advance conversion funnels and mindmaps
    • a. Full acquisition funnel and mindmap
      • i. sales template
      • ii. Down sell sales template
      • iii. Upsell sales template
    • b. Blog launch unnel and mindmap
      • i. blog-launch-email-campaign
    • c. Survey Funnel and Mindmap
      • i. email-campaign-for-simple-survey
      • ii. survey-questionnaire-template
  2. Industry case studies on full funnel and its implementation
  3. Strategies to convert leads into sales
  4. Introduction to Growth hacking
  5. The problems that Growth Hacking solves
  6. The Lean Marketing Framework (LMF)
  1. Overview of web analytics
  2. Need of Google Analytics platform
  3. Installation and setup of Google Analytics (GA)
  4. Set up goals and segments in GA
  5. Set up site search in GA
  6. Techniques to read the Google Analytics data
    • a. Types of Google Analytics reports
    • b. Add Shortcut link to Frequent Required Reports
    • c. Activate email option to get report emailed
  7. Share Google Analytics data with specific permissions
  8. Automate the summarization of GA data
  9. Custom reports, dashboards, and segments in GA
  10. Introduction to Google Tag Manager
  1. Importance of content marketing
    • a. Top of the Funnel Content – Goals and Metrics
    • b. Middle of the Funnel Content – Goals and Metrics
    • c. Bottom of the Funnel Content – Goals and Metrics
    • d. Editorial Calendar
  2. Creating a customer avatar
  3. Ways to develop powerful and engaging content to drive business growth
    • a. Blog marketing
    • b. Writing powerful headlines – rules, ideas, and templates
    • c. Blog post types
    • d. Call to Actions
    • e. Lead Magnets
  4. Using other forms of content to boost traffic, exposure, and engagement
    • a. Emails and newsletters
    • b. Using the power of a story to influence and connect with customers
    • Crafting a content marketing strategy
  5. Content Distribution
    • a. Content distribution basics
    • b. Social sharing
    • c. Organic and Paid content distribution
  6. Overview of Conversion Rate Optimization (CRO)
    • a. Design and UX
    • b. Psychology of Persuasion
    • c. Best practices for conversion
    • d. Principles of persuasive design
    • e. Data driven attribution
  7. Research techniques for CRO
    • a. Google analytics audits
    • b. User testing
    • c. Heuristic analysis
    • d. Qualitative research
    • e. Heat maps and mouse tracking
    • f. Using analytics to discover hidden conversion opportunities
  8. Testing
    • a. Testing strategies
    • b. Common mistakes and how to avoid them
    • c. Running tests: from hypothesis to stopping rules
    • d. Test Priority
    • e. Threat validation
    • f. Testing and QA
  9. Optimization Strategies

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